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Broadcast Cover Letter

The broadcast cover letter is simple - much of the information will be taken from your resume, since the purpose of this cover letter is to replace the resume. It is used as an icebreaker and to generate initial interest. Many individuals who use this type of letter do not wish to immediately disclose all of their credentials. The letter often generates a telephone interview, and hopefully an in-person meeting, with a potential employer. The employer will usually request a proper resume, and this can be brought to the meeting.

Highly successful executive individuals who are well-established often use this method of written communication to initiate their search. Business owners often use this type of approach to market their services. Mothers re-entering the work force with little or no paid experience may use this type of cover letter to convey volunteer or real life experiences.

This type of approach may generate limited interest compared to a resume, or it may generate more interest - it is hard to tell. Because this is a letter rather than a resume, it will be more successful in getting attention if it is written well. If not, if can be disadvantageous. It is important to use this type of letter only with targeted companies, rather than executive search firms. All the other important aspects of a cover letter must be included in this letter: it must be personally addressed; it must have a catchy opening; it must explain why you would make a great addition to the company; it should let your personality shine through; and it should always ask for a meeting in person.